One supply-chain core. The products we own run on it.
Sinayah is a Saudi supply-chain technology company. We build the order, driver, procurement and warehouse systems once, then build our own products on them, run them, and connect them to each other. Supply Innovation and HalaBag run on the core today.
Built once, reused by every product
A Saudi supply-chain technology company that keeps what it builds.
A supplier, a fleet, a buyer and a lender each hold one piece of the same trade, and none of them can see the other three. So every handover gets typed in again, and every payment waits on paperwork.
Sinayah builds the systems that trade runs on as one shared core, then builds its own products on top. Each product starts with ordering, dispatch and warehousing already running, so its first year goes into its customers instead of into rebuilding them.
The shared core
- Order management
- Driver management
- Procurement
- Warehouse management
- Fulfilment
- 3PL aggregation
- Transport management
Asset-light by design: Sinayah owns no trucks, warehouses or inventory. What it owns is software and data.
سناية
Where the name comes from
Sinayah is the Saudi craft of restoring a worn Bisht. The gold thread, al-zari, is kept, and the fabric around it is renewed. The company works the same way: preserve the core, renew the products built on it.
Build it, own it, connect it
The three stages of the business. Nothing in it is built to be sold off.
Build
Every product starts on the shared core, with its ordering, dispatch and warehouse systems already running, so it reaches market on less capital than a build from zero.
Own
Sinayah keeps every product it builds and runs it itself. When a product grows, the value it creates stays inside the company.
Connect
One company runs all of them, so the products are built to work together and to share one record of the trade.
The products we run
Supply Innovation and HalaBag are live and growing. Saaml and Bwadl are earlier, and each card says where it stands.
B2B procurement platform
Supply Innovation
The platform the stores run on, built for any industry. ArzagPlus runs on Supply Innovation. Foodics Supply runs on Supply Innovation. Both serve food and beverage, the first industry on it.
300+ suppliers, 31+ cities Learn more →Baggage and cargo control
HalaBag
Every bag scanned at each handover, tracked in real time and delivered with proof, beyond the airport. Live for airline baggage and integrated with Nusuk. Air cargo, sea cargo and rail baggage are next.
Hajj 2026: 400,000 pilgrims with Saudia Learn more →
Last-mile dispatch and settlement
Saaml
Rule-based dispatch by distance, capacity and SLA, with cash on delivery traced from the captain's wallet to settlement. Arabic-first and SAR-native.
With Kaiian, Salla, Qoodz and Golden Scent Learn more →
Supply-chain financing
Bwadl
Working capital inside the trade: the supplier is paid on delivery, and the buyer pays on its own terms, in the workflow both sides already use.
Built with Bwa-Tech Learn more →What runs on it today
6M+
System transactions processed
Across the shared core
1,000+
Enterprise nodes connected
Across the shared core
400,000
Pilgrims, Hajj 2026
Hajj without Baggage, HalaBag with Saudia
31+
Cities
Reached by Supply Innovation's delivery
Where the products work
Four points along one supply chain.
Food and beverage
ArzagPlus and Foodics Supply, the food and beverage stores on Supply Innovation: 300+ suppliers, 7,000+ products, 31+ cities.
Aviation, cargo and rail
HalaBag keeps an operator in control of every bag from the first handover to the door. The Hajj without Baggage service with Saudia expanded to 400,000 pilgrims for Hajj 2026, available across Saudia's 145 destinations. Air cargo, sea cargo and rail baggage are next.
Last-mile delivery
Saaml dispatches and settles deliveries for operators, merchants and selling platforms, with own fleet and provider captains on one engine.
Supply-chain finance
Bwadl puts working capital into the gap between delivery and payment, inside the workflow supplier and buyer already use.
Why one core compounds
Reuse
Each product starts on rails that are already built and paid for, so it reaches market on less capital than the product before it.
Connection
The products are built to connect, so one trade can cross them: a supplier selling on Supply Innovation, delivered by Saaml, financed by Bwadl, on one record.
Data
One company sees the trade from the order to the delivery to the payment. That record is what makes a financing layer like Bwadl possible.
Supply InnovationHalaBagSaamlBwadl
Shared core
Order · Driver · Procurement · Warehouse · Fulfilment · 3PL · Transport
Partners and investors
The companies Sinayah's products are built with, and the investors behind the company.
Partners
Foodics
Saudia
Nusuk
Ministry of Hajj and Umrah
Matarat Holding
Kaiian
Salla
Qoodz
Golden Scent
Bwa-Tech
Investors
Upturn
Harmonix
WAAD Investment
AlSuhaimi Group
News
All news
Talk to Sinayah
Investors, partners and operators: tell us what you are working on, and the team will get back to you.