Investor relations

Partners and investors

Sinayah is one company in one sector. It builds a shared core of supply-chain systems once and keeps every product it builds on it, so the value stays in the company instead of leaving at an exit.

The thesis

Supply Innovation and HalaBag are live and growing on the core. Saaml and Bwadl are earlier and are being built on it now. What makes the company worth more than its products taken one by one:

Reuse

Each product starts on rails that are already built and paid for, so it reaches market on less capital than the one before it.

Connection

The products are built to connect. An order placed in one can move on another's rails, because one company runs both.

Data

One company sees the trade from order to delivery to payment. That record is what makes a financing layer like Bwadl possible.

Asset-light

No owned trucks, warehouses or inventory. What the company owns is software and data.

Investors

Upturn

Venture capital firm investing in technology companies in the MENA region.

WAAD Investment

Investment firm backing businesses across Saudi Arabia.

Harmonix

Investment partner in supply-chain and logistics technology.

AlSuhaimi Group

Diversified investment group based in Saudi Arabia.

Partners

The companies Sinayah's products are built with.

Foodics

Investor, Supply Innovation · Co-venture, Foodics Supply

Foodics invested in Supply Innovation. Foodics Supply, launched on 20 October 2026, is a co-venture with Foodics for the restaurants in its ecosystem, and ArzagPlus has moved to it.

Saudia

Partner, HalaBag

The Hajj without Baggage service with Saudia expanded to 400,000 pilgrims for Hajj 2026, available across Saudia's 145 destinations. Matarat Holding and the Ministry of Hajj and Umrah are named partners in the release.